My Ex's advice

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Before you go any further, don't forget to mark off what you have completed:

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Of this module is complete.

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Of this course is complete.

Remember
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Trends are your friend. KPI work even better when you compare them to how you’ve done in the past.

You don’t use All the KPI’s.Then they just become ratios that may not help in achieving your goals.

Your cost driver is your teams time. You only get paid for the hours you can bill.

Watch the golden ratio closely.  It can give insight in to the past present and future of you agency financial health.

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